Marketing is learning what “too expensive” really means

I used to hate marketing. I felt like an imposter, pushing something people didn’t need. But after 2 years of making $0, I decided to listen to my friend @andrey_seas. He told me that when a client says, "It's too expensive," it means, "I don't see the value." In 2018, I was selling a B2B SaaS for $199/month using cold outreach (email & DM). When a lead had an objection: 1. Understand the real meaning of the objection 2. Reply with a counterargument It worked so well. And after signing up, clients saw 3x to 5x ROI with my product. Marketing isn’t just good for you; it’s also a way for customers to discover solutions they might never have found otherwise.