If your startup isn't taking off, you need more marketing than coding

Instead of adding more features, do this: 1. Launch everywhere (Hacker News, Product Hunt, Reddit, X, LinkedIn, YouTube etc.). Spend a week giving your MVP its best shot. 2. (if #1 didn't take off) — Rebrand. New name, new logo, new design, new landing page, new headline. Same product. Repeat #1 3. (if #2 didn't take off) — Target new market segment experiencing the same problem your product solves. Repeat #1. Repeat #2. If your startup isn't taking off, you need more marketing than coding.

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  1. @marclou · Dec 9, 2025

    Everything I learned as a solopreneur: How to find startup ideas, launch fast, and get profitable ↓ marclou.beehiiv.com

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