I get 300 visitors a day from Google with pSEO

1/ What’s Programmatic SEO (pSEO)? pSEO is a marketing strategy to rank on Google for a group of long-tail keywords related to 1 main keyword. You use code to build a skeleton. And you fill it with content, usually generated programmatically too.

That’s how I got: • 15,600 visitors on BooksCalculator.com • 9,000 visitors on GamifyList.com • 4,500 visitors on WorkbookPDF WorkbookPDF.com

2/ Find 1 keyword Let’s use a real example. Our business is a directory of rage rooms — like TripAdvisor — to help people find the best place to smash away stress.

The business model? 1. Get traffic on autopilot 2. Show ads and profit 3. Move to Bali Let’s skip the last part and focus on getting traffic with pSEO.

First, you need 1 keyword with: • Keyword Difficulty (KD) lower than 20. It requires 10 backlinks or less required to rank on Google • Search volume superior to 500 per month in 1 country (3x this for worldwide searches)

Ahref's free keyword generator tool shows that. The keyword “rage room” is perfect. (KD is a bit high for a start, it's an example) Second, we need 10+ long-tail keywords. There’s a high volume for “rage rooms in [city]” and a low KD. Let’s build for these keywords.

3/ Build a webpage empire We want to create 1 webpage per long tail keyword. There are 333 cities with over 100,000 people in the USA. Let’s assume there are 1000 rage rooms (random guess).

Here’s what our website structure looks like: / → main welcome page (1 webpage) /[city] / → all rage rooms in [city] (1 skeleton, 333 webpages) /rage-room/[rage room name] → a rage room page (1 skeleton, 1000 webpages)

a. Create a skeleton A skeleton is an HTML mold. Add some data, and you have a unique webpage. My product WorkbookPDF has 1 skeleton for 25 pages: workbookpdf(dot)com/free/[language]

The skeleton for our /[city] route would look like this: • H1: “The [total] best rage rooms in [city]” • Description: “Explore [city]’s top rage rooms! Find the perfect spot to smash away stress and have a blast. From [district_1] to [district_2], we've got you covered.”

We want to build as many valuable pages as possible. Pretend you’re searching for a rage room in New York. What do you want to see? • The list of rage rooms, sorted by Google Maps stars • The price per hour and the type of objects you can break • A button to book a rage room

The list goes on. Search for patterns while crafting the experience of the end-user. By building 3 HTML skeletons, we can have 1334 web pages ranking on Google. My site BooksCalculator has 100+ pages ranking for “How long to read [pages_number]?”

b. Collect good data We need rich data to build valuable web pages and rank on Google. For example: • 333 cities • City name • City photo • Popular districts • 1000 rages rooms • Business name • Starting price • Reviews

Most of our data could be obtained using Google Maps API. To get richer data, outsource the data collection for a few hundred dollars and/or use ChatGPT for some parts, like the meta description. For GamifyList, I spent $150 to collect the best 600 gamification apps from a VA

c. Optimize your SEO Once you have 1334 webpages built with your skeleton and the data, make them SEO-friendly • The long tail keyword should be in the title and <h1> tags, at least • The images should have an alt text, good size, and lazy loaded • Links should have titles

Google Chrome Lighthouse is your best friend. Optimize for the long tail keywords, and add them at different strategic locations. Don’t stuff keywords though. Only add them where it matters for users.

3. Rank on Google We need around 10 backlinks to start ranking on Google.

a. Launch The easiest way to start is to launch on Product Hunt which gives you a follow link, regardless of the upvotes. Nice! Platforms like Hacker News, Twitter & Reddit work too. It’s a nofollow link, but people might reshare the website in their newsletter or blog.