I walked past a restaurant and saw a family of three sitting together, all staring at their phones…
I walked past a restaurant and saw a family of three sitting together, all staring at their phones, not talking, drinking Coke. I think in the future there will be fewer financial gaps, but much bigger dopamine gaps. The same technology that makes life cheaper and more comfortable will also widen those dopamine gaps. We’re building increasingly addictive products, and with AI-generated content, resisting cheap dopamine will get harder and harder. Agency is the real moat.




