Lovable ranks #1 with programmatic SEO pages

Lovable's marketing strategy is interesting. Whenever I search for keywords like "an app for...", "a website to do..." I find Lovable's programmatic SEO pages ranked as #1 result (sponsored results). The pSEO pages are the same as their homepage, with a different <h1> targeting long-tail keywords. I can't tell what the ROI is, but I would assume it's high because it's ultra-specific and practical, which Google and LLMs love.