Why nobody is following you (yet)

Nobody cares until you win

But here’s how to actually win

A lot of people ask me how to grow an audience.

They think there’s some secret strategy. Be the reply guy. Post 50 times a day. Share memes. Study the algorithm.

That might get you attention for a few minutes. But it won’t build long-term followers. And it definitely won’t build trust.

Because here’s the truth nobody tells you: You don’t grow an audience by being visible. You grow an audience by being different.

The real reason no one’s paying attention

Every week, I see the same thing:

Someone sees a successful product or post and copies it. They build a clone. AI profile picture generator, social media scheduler, the list goes on.

They show up as the 10th, 20th, 100th version of something that already worked. And then they wonder why nobody cares.

What’s missing is novelty.

If you’re not first, you better be different. Because if it’s not new, the algorithm ignores it — and so does everyone else.

That’s why no content strategy works if you’re not doing interesting things.

In 2021, I had 0 followers. After one full year of posting, I reached just 1,000. Nobody followed me when I just posted thoughts.

It only started to grow when I started winning — even in small ways:

• Weird launch videos with Joe Rogan

• Viral posts on ProductHunt, Reddit, Hacker News

• Screenshots of the first $1 for a new startup

• Stats like “I built 5 startups in 5 months”

Each win gave me stories worth sharing.

And those stories gave people a reason to follow.

Five steps to actually grow

1. Make small bets

Each project you launch is a dice roll.

The more you roll, the more likely you are to hit something.

2. Be different

Don’t clone what worked. Twist it. Weirdify it. Make it yours.

No one cares about the 78th “startup idea generator.”

3. Ship consistently

Each thing you finish gives you a new reason to post.

Finish more. Share more.

4. Post your wins

Got 300 visitors from Reddit? Made $19 this week?

That’s content. That’s how you grow.

5. Don’t quit

I’ve launched over 30 startups. Only 2 made real money.

But luck is math — if you keep playing, you eventually win.

Your move next week:

• Build something, even small (how to find startup ideas)

• Launch it everywhere (how to get your 1st customer)

• Post what happened.

• Do it again next week.

Each small win = a story = a reason to follow you.

That’s how audience growth really works.

I root for you.

— Marc Lou